| It soon occurred to me that if your family name happens to be Perdue or McDonald or Colgate, then you're used to seeing it displayed throughout the consumer landscape. But for many of the rest of us, myself included, it's something of a kick to see a product carrying our moniker. |
| The weird thing about this is the way our cultural obsession with fame and recognition can turn standard notions of identity and self-worth on their heads: A brand name is usually used to endorse or validate a product, but in this case I feel like the product is validating *me,* as if I'm somehow inherently niftier because of the arbitrary coincidence of my name appearing on this package. |
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