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This Watch Features Interchangeable Cork Straps Dyed with Wine
The Somm Collection is a minimal, unisex timepiece that smells like wine because it's made real cork dyed with red or blueberry wine (the red and blue bands actually smell like wine!). This is the 5th wristwatch launched by Analog Watch Co., a Philadelphia-based creative studio that focuses on using natural materials, such as moss, marble, wood, flowers—and now wine and cork.
Design Team
Lorenzo Buffa
The design features an animal-free band with a top surface of cork. Cork is an all- natural and renewable material that causes no harm to the cork oak tree during harvesting. The bands feature a quick release spring bar to make them easy to swap out. There are 5 band color options; both the red and blue options are dyed with real wine. The other offerings include a natural cork, white cork, and black cork. Each metal is inspired by a type of alcohol: Rose gold for Rose´, Black for Cassis, for black, Gold for Chardonnay and Sake for silver.Each watch features a unique double-layered sunray dial and a brushed metal case. Various types of wine inspire each watch.
Learn more about the Somm Collection and pre-order one on Kickstarterhere.
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