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- Student
A Student Uses Overmolding Technique to Comment on Repetition and Duplication in Industrial Design
The industrial designer finds himself in the middle between mass production and man—they are situated between production and consumerism. While they have to be creative, the person who produces products has to follow an almost mechanical action. This project critically examines the role of the designer, offering another way to look at an icon—the task lamp that has grown tired of its own duplication.
Design Team
Advisor: Nati Shamia Opher
Photo credit: Daniel Hanoch
Designed at Bezalel Academy of Arts and Design
This project was my graduation project from Bezalel Acadamy of Arts and Design, and it reflects how I feel about industrial design. Allegedly you design for people, you care for their needs while paying attention to ergonomics, comfort, ease of use and desirability. In reality you serve the industry, helping to manufacture false needs at the expense of the workers that produce them (and, in a way, the people who buy them).
In this case, overmolding is a technical term that describes the injection of a soft material over another material. But if you deconstruct it, overmolding becomes that much more interesting—the over use of the molding process (one form of mass production).
Repetition, reproduction, duplication…
By taking the classic task lamp and casting it in silicon, I wanted to free it from it's rigid functional heritage and create a looser, more fun product that doesn't quit behave like you'd expect—an art piece that could be mass produced.
A major inspiration to this piece was Banksy's graffiti work and the way he approaches icons, using all that they hold to send a message against themselves. In a way, the mold correlates to the graffiti's stencil, the main difference being that graffiti is often there to criticize.
If you apply the ability to duplicate a message, it doesn't matter if it's in 2D or 3D, if it's mass produced or a 'one off' work of art. If you put all of this together, you can use the industrial process as a way to send a critical massage in large numbers.
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Comments
I think that the Advisor: Nati Shamia Opher bears some responsibility for this little disaster. Who lets a student follow through on something flawed like this?? That is why there is an advisor...right?
Mazal tov on your graduation betzalel!
So you are concerned about the production of worthless crap and then you expend resources to make more worthless crap.
Hi David,
Ahh, yes, the difference between Design and Art, Thinking-Problem solving..... and Crap! Iftach, you seem rather talented, have you seen any production facilities with happy workers producing great products? There are lots of those kinds of manufacturing facilities out there. Some facilities have very little human involvement at all. Don't throw out the baby with the bath water, put your talents to good use and help mankind solve some of its problems. Make life better for those that are less fortunate. Think of the possibilites. You have the power to do so.
Oh my gosh, I love this person's portfolio! The "Sous la vie" meals are charmingly cynical, somehow. I look forward to seeing what this guy does in the future; school- and work-induced burnout led to some of my most fruitful collaborations and longest-lasting friendships.
"the task lamp that has grown tired of its own duplication."
“Good Design saves the world, your lamp does not”
Just throwing it out there... TAP Plastics actually has some useful content online. Projects & Instructional Videos. I particularly find this project helpful.
I used to love to cook. Now, all I eat is instant oatmeal. Cuz principles.
I really don't understand this project..?
Wow, I think you have some messed up views about design and manufacturing there. I think the profession of Industrial design is not for you! Best of luck to you.
I have similar feelings every time I am treated to another informationless video of you struggling with bakesale-basic machining and casting techniques that TAP Plastics brochures explain better. Designers with paying clients just don't have that much time to vlog.
I am surprised you even have time to watch my videos Patricia. I look forward to the videos you produce in the future to give back to the design community. I am sure they will be better than the TAP plastic brochures, perhaps as good as the Smooth-ON ones even!