FreezTHAT! is a flexible and BPA-free silicone tray that can release frozen treats with a gentle twist. We also designed the tray to fast freeze water into ice with its unique triangular freezing design and internally sealed cooling gel. The cooling fluid stores up coldness from the freezer and rapidly releases it back into the tray, making fast-freeze possible.

Design Team

THAT! Team

The secret to freezing in under 10 minutes lies in the tray's unique mold shape, along with the cooling fluid sealed inside its flexible, silicone body. The cooling fluid stores up cold from the freezer and rapidly releases it back into the tray, enabling a truly rapid freeze.

The result? You can make elegant, triangular ice cubes, infuse them with fruit
and herbs for lively cocktails, whip up frozen chocolate treats, and much more—all in just a few minutes.

"Ice cube trays are something that we never pay much attention to, and often sitdeep inside our freezer," the designers at THAT! explained. "There have been afew variations in the past, mainly slight changes in the mold shape, but the overall experience has been the same."

Form & Materials

We chose a stackable, small-footprint form factor to make sure there'd be room for FreezTHAT! in any freezer, big or small.

We don't skimp on materials. FreezTHAT! is made of 100% food-grade silicone, meaning you can make ice cubes out of, say, hot coffee without worrying about it leaching BPA or other contaminants into the mix. FreezTHAT! also receives Lebensmittel- und Futtermittelgesetzbuch (LFBG) food-grade certification, which is proven to meet high safety standards.

Learn More About This Projectx