The Bright SP Tote (2023) is officially Fletcher Eshbaugh's Second product in the AnimaForma line for his studio, now refreshed under the BAVGH moniker. The first product launched was the Codependent Table (2020) which focused on the physical representation of codependency. The Bright SP Tote continues the spirit of physical representations of psychological conditions, this time focusing on Paranoia. The bag itself functions as a representation of paranoia with its form, protecting the user through a series of hidden pockets, compartments, main compartment band, and extended straps, keeping all but the user at a comfortable distance. As an additional touch, the bag includes three hangtags representing Individual, Institutional, and Biological Paranoia; Totems acting as scarecrows for the external world. The name of the tote is intentionally indirect unlike Codependent--a nod to not only the product's paranoia, but also the redirection of energy (positive from the negative) that has become a hallmark of the BAVGH product line. The bag comes in Onyx and Cobalt, available now at BAVGH.com.

Design Team

Fletcher Eshbaugh: Owner, Designer, Photographer.

Fletch Hero Bright World

Fletch Bright SP Tote Cobalt, Full Frontal

Fletch Retracted Postion Bright SP Tote in retracted postion

Fletch Hidden Front Storage Under the center band on the front panel is a hidden card slot.

Fletch Back Panel Zipper connection of central band on back offers another hidden pocket.

Fletch Interior Hidden pockets, computer divider, and false bottom add additional safety.

Fletch Under Hanging Pocket Hidden Phone / Wallet pocket on backside of hanging pocket.

Fletch Bag Base Straps retract from hanging to folded thanks to hidden magnets in the straps.

Fletch Totems Biological, Personal, Institutional Paranoia.

Fletch Gusset Branded gusset detail

Fletchj Badge Paranoid badge: definition and logo deboss.

The Bright SP Tote explores the innate connection between psychology and commercial design. The function and form are representative of Paranoia, but also finds beauty where there is none. The outcome focuses on the redirection of this paranoia into something helpful, reframing what is a detriment into a positive feature. "Meaning in Matter" is one of the talking points of BAVGH's product line focused on a pursuit of more meaningful products for everyday use.

"The Bright SP Tote is the logical next step for me in continuing the AnimaForma line. I was a Senior Designer for the Men's department at Coach for a number of years, and always shared an unwavering interest in Psychology. After releasing Codependent (Table), I wanted to do something more attainable, something that would come with you out of your house, that would interact with the world." says Fletcher Eshbaugh, Owner of BAVGH and Chief Designer at the company. "Another step toward the light is the idea of redirecting energy. I pushed Codependent into the public square to wash away the stigma of Psychology and the taboos around discussing mental illness. With the Bright SP Tote I want people to take back their lives, to realize that for most of us without major mental illness, we can choose to become better in small ways every single day."

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