Discovering an Italian destination one sensory experience at a time Zenpack's Puglia packaging elevates tourism promotion by creating a five-day, sensory experience that showcases the region's culture and artistry. The packaging, inspired by an advent calendar, contains daily treasures such as olive oil, ceramics, and artwork by Simone Lacono. This interactive unboxing engages users with immersive storytelling, including a tablet video tour of Puglia. The campaign's layered design and Italian craft details captivate audiences globally, reigniting interest in Puglia's heritage.