Discovering an Italian destination one sensory experience at a time Zenpack's Puglia packaging elevates tourism promotion by creating a five-day, sensory experience that showcases the region's culture and artistry. The packaging, inspired by an advent calendar, contains daily treasures such as olive oil, ceramics, and artwork by Simone Lacono. This interactive unboxing engages users with immersive storytelling, including a tablet video tour of Puglia. The campaign's layered design and Italian craft details captivate audiences globally, reigniting interest in Puglia's heritage.

Result

A Week in Puglia was sent to travel blogs, magazines, and media outlets such as Conde Nast and The New York Times. During an uncertain period of global lockdown, the kit was a welcome surprise for an industry that relies on experiencing the most fascinating destinations. It reminded travelers of—and introduced future first-time visitors to—one of Italy's most enchanting regions.