With over 70 years of supporting humankind’s greatest advances, Tektronix is committed to providing scientists, engineers, and technicians advanced tools to help accelerate global innovation in the health, communication, mobility, and space industries. A leader in the design and manufacturing test and measurement equipment industry, Tektronix called on Tactile to elevate their oscilloscope and arbitrary waveform generator product lines. In collaboration with Tektronix, Tactile led a five-year research-based interaction and user experience design effort along with defining a new visual brand language (VBL) for their newest products: the 5 Series MSO oscilloscope, the 3 Series MDO oscilloscope, and the AWG5200, an arbitrary waveform generator (AWG). Ultimately, Tactile’s new user interface architecture and VBL inspired Tektronix to extend the design language across future products to unify their brand.