Currently, the global beauty industry is experiencing a surge in demand for skincare over cosmetic products, challenging brands to introduce disruptive technology to stand out from the crowded marketplace. The founder of Clarisonic, Dr. Robb Akridge, breaks new ground in starting his new company, Opulus Beauty Labs, where they’re launching an innovative system delivering high potency beauty treatments that are freshly activated on demand. Because of our extensive relationship with Dr. Robb and Clarisonic, Opulus reached out to Tactile to help define user needs, envision the customer journey, exploring brand and product strategy, and product design of the patented Opulus Activator™ and Opoule™. This new product duo optimizes the most powerful active ingredients by removing the constraints of conventional packaging, formulation, and thinking.