Tactile’s partnership with Genie all started when we redesigned the decades-old visual brand language across a family of aerial lifts and platforms. As a leading, global manufacturer and trusted brand for decades, Genie puts their customers first by listening to their needs to continue to improve product quality, minimize waste, and provide exceptional support. A particular challenge is optimizing the servicing of Genie’s equipment. Genie reached out to Tactile to help design the Genie Tech Pro Link, a handheld diagnostic device that enables service technicians to select settings, perform calibrations, and provide full error code readings for simple diagnosing and troubleshooting.