Sundberg-Ferar helped Ames True Temper design a line of innovative pruning tools that include the hand pruners shown here. S-F crossed referenced ideal user experiences with competitor’s vulnerabilities to help identify uncontested marketspaces. Research revealed opportunities to improve the ergonomics of the grips while at the same time creating a unique visual element (the “finger ring”) that distinguishes these premium pruners at the point of purchase. Versions for both men and women were designed to optimize comfort, addressing differences in hand and finger size.