Facing competitive pressure that threatened placement at major retailers, Newell-Rubbermaid’s Calphalon brand selected Sundberg-Ferar to revamp the design of their kitchen utensils. S-F leveraged its deep knowledge of the kitchen environment and user-needs to design a line of products that combines evocative forms and materials, with a contemporary color palette. This suite of utensils has maintained a significant retail presence for over 8 years.