New technology became an opportunity for Arrow to redesign both their electric and manual line of stapler tools. This consisted of the Pro and DIY electric stapler (corded and battery powered) and the manual T50HS forward action stapler. In addition to building a more definitive visual brand language, the optimization of the new technology to improve functionality and ergonomics was achieved. Through concept exploration, research, design refinement, prototyping and engineering, Sundberg-Ferar provided solutions to Arrow Fastener for manufacturing for what is now their newest line of staplers.