Pushstart has served Dell’s consumer electronics group since 2011. In that time, consumer demand for smart devices has exploded — and Dell’s need for differentiating products has become critical. From visual brand language to usability studies, Pushstart provides the big picture insights and detailed thinking that Dell’s internal design team needs to stay competitive. Design evolution. From personal to prosumer and small business to enterprise-sized users, Dell serves a wide variety of users. Pushstart helps Dell identify opportunities and face challenges in connecting those users with the products designed to meet their needs — including solutions from Dell’s 360, Precision, XPS, Inspiron, Alienware lines, and more. Stand-out strategies. Pushstart supports Dell with innovative ways to meet changing consumer expectations while keeping up with an ever-evolving competitive marketplace. From research to early concept development, to detailed appearance models, Pushstart enables Dell designers to make more confident decisions in creating cutting-edge consumer electronics.