Working with Liquid Metal on the development of a USB memory stick in conjunction with Chanel brands to create a unique enclosure made from an amorphous alloy metal, Pulse conceptualized a distinctive solution. Echoing the utility of a traditional lipstick dispenser, Pulse devised a mechanism internally that presents the USB device with a single 180 degree turn of the base. Combined with Chanel branding makes for an intuitive interaction.
e