The Adidas Headphones Concept incorporates EEG technology to pick up on brain wave activity while the user is listening to their music of choice. This Pulse-designed concept is equipped with eight cross cortical electrodes incorporated into the ear pads, whose signals would be sent to an AI processor. The processor then analyzes the data to automatically adjust the sound frequency to the wearers ideal levels. Allowing the user to stay 100% focused on their workout and keeping their hands available to swing, pitch, or dunk freely.