Elitech, a worldwide distributor of in vitro diagnostic equipments and reagents, decides to collaborate with our industrial design studio for the design of the new laboratory instruments design, a medical equipment for Molecular Biology laboratories named BeGenius®.BeGenius is a new generation of scientific instruments conceived and designed to be smart, easy to use and extremely powerful.

Pq design has managed to give the medical instruments design character and personality respecting and enhancing the brand feeling of the company. The colors used – the bench and the green – reinforce the message and make it even more coherent. Great attention has been paid to how to use the machine to ensure a simple and intuitive work process, an experience that can make the user's operations comfortable and safe.

The opening has been designed to give great accessibility and space of maneuver. In addition, all the movements in the working area such as the insertion of cassettes and consumables, the touch screen and the cartridges are convenient to reach. In addition to the originality of the design, the project complies with a whole series of regulations and requirements that have guided the design team throughout the process of conception and development of design solutions.