Most staining tools on the market are just repositioned painting tools. When Mr. Longarm asked Pensa to extend their painting tool brand into wood finishing, Pensa set out to create a brand based on complete solutions that account for all functional needs and pain points. Based on insights from DIY users, we developed completely new and unique tools and then extended the Woodmates brand story into packaging which simply and directly explains the new innovations and solutions-based approach. Just recently released, Woodmates' early sales have exceeded expectations. 2010 Chicago Athenaeum Good Design Award