Nike called on us to help them create an iconic retail packaging design and eyewear case for their breakthrough Nike Vapor Strobe Eyewear product. The Vapor Strobe Eyewear improves athletic performance by enhancing visual skills such as focus, balance, peripheral vision, and reaction times by utilizing "strobing", or flashing, LCD lens technology. That core functional benefit is communicated as soon as the user opens the box. Die-cut holes in the box top alternately hide and reveal (or "strobe") the Sparq green rectangles as the lid is pulled up to uncover the eyewear case and accessories inside.

More than just a plain-jane eyewear carryall, the Nike Vapor Strobe Eyewear Case expresses the break-through tech that it contains with fresh, angular forms and aggressive shapes. A simple closure mechanism keeps the Vapor Strobe Eyewear and accessories locked down when not in use and a textured foam liner protects from jarring impacts when you throw the case in your gym bag on the way to your next workout.