We are pleased to say Doddl is now a success story and nothing gives us greater satisfaction having enabled this through solid research and development methods and practices. The chaps at Doddl ran with it, having the tenacity to push forwards and take the product to market. Doddl has won wide acclaim from the likes of; Theo Paphitis, The Gadget Show Live – British Inventor Project and the Mum and Baby Show. Doddl Started out life as an idea in Client Catherine Dodds head. Catherine noted when her child broke the handle of her plastic fork and then proceeded to eat more effectively with the handle removed, that perhaps there was room for shaking up the market of children's cutlery dominated by big brands like OxO Tots and Tommee Tippee.

Catherine had started making some shapes herself (blue handle image) , this is where we engaged with her, to assess alongside our own work, how well any of these forms might function. We take our inspiration from natural systems and treat this as natural selection as far as designs are concerned. We engaged with local nurseries and countless grape eating and banana chopping sessions with the loveliest of little people, until we along with Child Development Specialist from Norton College, observed some clear winners. The initial brief was to develop a handle that promoted pincer grip that could be used on a fork. In-fact the original working title was Forkeez. Using the very simple and repeatable task of placing grapes and or peas from one bowl to another, across groups of Boys and Girls , spanning in age from 2-4 years with a selection of grips made in modelling clay.