PLAY, the innovative gaming kit. •The Challenge: With today's mobile devices and easily accessible apps, everyone is a gamer. With PLAY we blur the borders between mobile and console gaming. Because fun should have no limits. •The Result: A fully flexible ecosystem that turns your mobile device into an uncompromised gaming machine. PLAY offers a whole new gaming experience- Play anywhere, anytime. Play anywhere, anytime. Attach control pads directly to your screen and turn it into a full-on gaming device, with great usability and intuitive shortcuts to various gaming features. Easily combine PLAY parts to a complete ergonomic, connected controller. Full gaming experience, easy to take along. Play where you want with no compromises. An all-new intuitive physical and digital interaction experience. PLAY features a 360º projection and sound system that turns any surface into your own gaming universe. Create your own race tracks and virtual worlds in a fun and intuitive way. Play like you never imagined before.