ECCO Design has been working with LG over years to develop their Tromm Washer and Dryer line. After ECCO designed the first generation, Tromm became a big success in the US market and LG requested to re-invent a new identity with a strong user benefit. New Generation LG Tromm features a sophisticated exterior design with a large square door for easier access. At 4.5 cu. ft. capacity, LG now offers the largest front-load washer, matching it with 7.4 cu.ft. dryer, which is also among the largest available. The project started as an in depth research activity to investigate true user needs. A team of industrial designers and researchers studied usage patterns in especially affluent users within the US in order to identify critical user desires and over all cultural trends.