With a global personal care brand as big as Softsoap, our work has to take into account a huge amount of labeling, travelling, and local market nuances before we can even get designing. For the past decade our team has been supporting Colgate’s most successful personal care line in refining containers. Even the slightest of modifications can have profound effects on local market shelf regulations, volume issues and labeling so we work closely with our client to ensure that this process is as smooth as the product itself. Working across the full range of body washes, body scrubs, and liquid hand soaps design intent is always measured against commercial considerations – because that is the most important connection for Softsoap.