In saturated markets, products must stand out to succeed. Kestrel, the pioneer in carbon fiber bicycles, had lost market share and needed to refresh their entire product line to reposition themselves as an industry leader. They turned to Anvil Studios to help create a new design language that would set their products apart in the crowded market place. The result is a multi-award winning family of products that apply an iconic and memorable design language and embody Kestrel's legacy of aerodynamics and forward motion: Kestrel 4000 LTD/Pro - introduced 2009 Kestrel RT1000 - introduced 2010 Kestrel Legend SL - introduced 2012