CLEANable. comPACKable, customSIZEable. ALEX is able. The unique design of this bottle features a patent pending mid-body split, called the Clean Seam Technology. This allows ALEX to be easily cleaned by hand or in the dishwasher and compact down to half size for space-saving during shipping or traveling. The modular design also allows for mixing-n-matching of bottle colors and sizes. Anvil realized that in a saturated metal water bottle market, Nice Reusables needed to differentiate themselves through innovative functionality and iconic design. Easy to clean and efficient storage was the starting point, but laser-focused attention to details, proportions, and form were key to the products launch success. Anvil worked with Nice Reusables through every step of the product development process from initial concept ideation to manufacturing liaison and factory quality visits.