…me Too, a women’s fashion footwear brand that delivers exceptional style, quality, and comfort, was interested in growing brand recognition and perception among retailers and consumers. Alternatives conducted research and analysis and developed a marketing strategy to increase visibility and propel the brand forward. The re-branding included logo, a visual vocabulary of branding elements, usage guidelines, product packaging, advertising and sales materials that work together to maximize the …me Too image. • ...me Too brand Identity and shoebox packaging system for mainline products and line extensions • ...me Too fashion look book makes a statement with editors • ...me too "it's me" advertising campaign • The renovated …me Too showroom