Purcell is tackling the plastic pollution crisis by bringing disruptive innovation to the grocery aisle. Food packaging makes up ~75% of household trash. Determined to solve this problem, 219 Design and Purcell teamed up to design a sustainable, modern IoT solution for food merchandising. The S1 introduces a new way to merchandise that eliminates waste, reduces costs, increases profit margins, improves hygiene, allows people to buy only what they need, and more. “Working with 219 gave Purcell access to a depth of knowledge and experience we could not find anywhere else. Their ability to see weak points and more efficient design paths helped us avoid countless mistakes.” David Conway, Co-Founder