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Muji New York: bigger, better

By Rain Noe - May 27, 2008

in Object Culture

In this age of DVDs and flatscreens, the reason people still go to the cinema at all is because some things are better bigger.

Take Muji for instance--anyone who's been to the larger Muji stores around the world is bound to be disappointed by the tiny Muji outposts in, say, Seoul's Myeong-dong or New York's SoHo.

Come May 30th, NYC Muji is finally upstaging their SoHo shop with a Muji mothership. Deceptively called "Muji Times Square"--it's actually at 40th and 8th Ave, three blocks off from its namesake--the new digs will feature 4,350 feet of no-frills goodness. The grand opening is scheduled for noon, and the first 500 to show up will get a free "non-linear" Chronotebook planner.

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Muji New York: bigger, better

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