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Volkswagen Redesigns Logo for "Digital First" Look
It's meant to look at home on both tiny smartwatch screens and huge factory walls
Announced just yesterday, Volkswagen has redesigned their logo. Unlike BMW's recent logo update, which is only used for branding materials, VW's new logo is going on the cars themselves.
Here's what the previous logo looked like, as seen on my 2018 Alltrack:
Here's what the new logo, which will first debut on the Atlas, looks like:
Led by Volkswagen Chief Designer Klaus Bischoff, the new branding was designed to be versatile, "digital first" and reduces the logo to essential elements, which now presents as flat and two dimensional.
"My personal drive in this redesign was to make the W float, bringing a new lightness to the Volkswagen brand," said Bischoff. "Of course, this rebrand also brings Volkswagen into the digital era, transforming our classic logo into a trademark that is easily displayed digitally on devices and applications."
The new Volkswagen logo was reimagined to function on small scales like a smart watch or phone as well as those that dress the company's sustainable factories and plants.
VW plans to have the rebrand rolled out across all of its facilities and dealerships by the middle of this year.
See Also:
The Evolution of BMW's Logo
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Comments
Yeah, not loving it. Somehow in the old one, the negative and positive was balanced really well. Here you focus on the VW more, but in a negative way. It's not a 'hidden' VW but now it's all out in the open, too forward. No mystery anymore.
"My personal drive in this redesign was to make the W float"...this is actually what I like least in this logo. I feel some tension between the bottom of the "W" and the bottom of the circle. I don't mind the update overall...just feel the floating W is a little weird.
First reaction is that it looks like what I would expect on a knock-off VW. The thinner font of the letters make it look weak compared to the old one. Also...the old one is already flat in all there brochures and the website. Why make it flat on the cars?
Very confused on this change...