Varusteleka is the name of a military surplus and outdoor gear retailer in Finland. Lately they've been running ads on YouTube, in that typically annoying space right before the video you want to see starts. I usually can't hit "Skip Ad" fast enough, but this one, er, drew me in:

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It gets funnier: They're using the video to flog the seen-on-screen clothes, like this Finnish M62 Camouflage Jacket, and when you click the link you see the (incredibly low) USD price, along with a helpful conversion:

And the copy for the "Russian fur hat with Soviet cockade, fake fur (Used without the cockade in this video)" provides this information:

The rest of the copy on the site is pretty funny (to me), but veers into some things I cannot print here, for fear of being attacked by SJW's.