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Bizarre Ad Strategy: Burger King Shows You Their Burgers Going Moldy, to Highlight Lack of Preservatives

By Rain Noe - February 19, 2020

in Food

"The beauty of real food is that it gets ugly," reads new ad copy for Burger King, who is now "rolling out a WHOPPER that is free from artificial preservatives."

To prove it, I guess, they've released what you see below with the tagline "Isn't it beautiful?"

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The video was shot with an actual "stock" burger in Stockholm, Sweden (BK has already gone preservative-free in Scandinavia and Europe), and the campaign is meant to highlight that the U.S. is getting the preservative-free treatment next.

Still, I feel a bit sick.

o

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Bizarre Ad Strategy: Burger King Shows You Their Burgers Going Moldy, to Highlight Lack of Preservatives

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