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Hell in a Handbasket: Budweiser Now Printing Labels Backwards, for Legibility in Selfies
Hackage design
Here are three rings of a Venn diagram:
- A company solving its own problems, not yours
- Dumb design
- Relying on end users' vanity for free promotion
*Right at the intersection of this:
"Budweiser's new #SelfieBud, a special edition bottle featuring a backwards label, designed to be compatible with selfie mode on Instagram, Facebook, Snapchat, TikTok and WeChat."
Then again, maybe the third ring could be retitled as below.
Dammit, I might be the dummy here.
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Comments
For a current project, I've been doing a lot of research on customer trends the past few weeks. Specifically in Asia where KOL marketing, or influencer marketing is huge. Looks like the folks at Budweiser are jumping on some trends from your neighbors overseas.
Selfies already correct for the mirror effect automatically after the shot (on iPhone at least). It's just for attention, which is working well enough. I enjoy a good packaging gimmick- one per case could be fun to confuse the unsuspecting.