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A Demonstration of Hyundai's Automatic Parking Feature, With Thick Boston Accents
A Super Bowl commercial preview
To market their Remote Smart Parking Assist technology on their 2020 Sonata, Hyundai hired a certain office worker, a certain Captain and SNL alum Rachel Dratch for a commercial to air during the Super Bowl. All three hail from Massachusetts, as quickly becomes obvious:
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You'd think they'd have done this commercial for the Hyundai...Accent.
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Comments
They should make a design short with nothing but Mass Design Consultancies. There should be plenty of presentations and crits with a lot of "no, friggin' way we doin that concept!"
As a native (western) masshole, this ad annoys me wicked bad hey.