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This ESPN/NASCAR Cup is Designed to Not Block Your Vision as You Drink From It

Sip 'n peep at the same time

By Rain Noe - January 2, 2020

in Object Culture

Just when you think you've seen every design of drinking vessel under the sun. Apparently back in 2009, creative agency Wieden+Kennedy designed a novel cup for ESPN and NASCAR. The track giveaway item is shaped in such a way that you don't have to take your eyes off the track as you drink from it:

As silly as it is, I'm actually kind of surprised it hasn't caught on at sporting events. I think we've all seen people in stadiums spend money on worse!

via Jalopnik

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Chris Lynn

4 years ago

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If only they could make the cup clear or something.

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Stuart Constantine

4 years ago

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One of the more brilliant pieces of innovation I've seen in quite some time. This actually makes your life better. Particularly if you're chugging 'drinks' at a NASCAR event.

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