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More Package Design Deception: Signal Snowboards Ships Theirs Disguised as Fluorescent Light Bulbs

Boy who cried fake package design?

By Rain Noe - December 4, 2019

in Packaging

First we saw Dutch bicycle manfacturer VanMoof printing flatscreen TVs on their shipping boxes, in hopes handlers would treat them more gently. Now we've learned that California-based Signal Snowboards is pulling a similar shipping-damage-avoiding trick with their snowboard packaging:

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My only fear is that, as more people cotton to this trick and shippers eventually catch on, it'll just be a matter of time before they're tossing real TVs and lightbulbs out of the truck and onto the concrete. Boy who cried fake package design?

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Mark H

4 years ago

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There's deception, and then there's outright lying. The VaMoof doesn't appear to claim to be a TV, it just has a picture of one on the package. Along with a picture of a bike.

Okay, Signal doesn't outright say "These are fluorescent light bulbs in here," but labeling the boxes "fluorescent light bulbs" seems like more outright lying than just having a picture.

I can also see how this might backfire on them since there may be special handling procedures (read: more expensive and slower shipping) needed for hazardous materials packages, which I'd assume mercury-containing fluorescent bulbs would be subject to.

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More Package Design Deception: Signal Snowboards Ships Theirs Disguised as Fluorescent Light Bulbs

Boy who cried fake package design?

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