Pure Digital's engineers worked with NYC-based Smart Design to develop the Flip Ultra camcorder, a minicam aimed at the YouTube generation.

The essence of most product articles on devices like digital cameras is it's so cool, it's so small, it's got this many megapixels, it's got that much storage. So we're hoping we see more articles like Patrick Mannion's latest on the Flip Ultra in eetimes, where he actually focuses on design elements (why do these particular buttons go here) and how design was used to solve problems (how can we use a bigger lens and still keep the case sleek?). Not that he leaves tech geeks out in the cold--Mannion spends the second half of the article poking around under the hood, using all those words salespeople have to patiently explain to consumers.