Core77

Industrial-strength fans and country-style marketing

By Rain Noe - February 7, 2008

in Object Culture

The recent Cormac McCarthy/Coen Brothers team-up No Country for Old Men re-ignited our love for good ol' American vernacular, managing to capture the benefits and beauty of direct, bastardized English through the expertly-written dialogue.

Perhaps Josh Brolin or Tommy Lee Jones' characters could have named the US-heartland-based Big Ass Fans, a manufacturer of, well, guess. The website bears proclamations like "More Air In Your Face," sections like "Big Ass Voice Mail" and copy like "Big Ass Fans is a dance club necessity. Your patrons want fun, not a sauna." And as the product endorsements attest, their industrial-strength products will apparently blow the bejeezus out of you.

The company's been around since 1999, and came into this world with a decidedly more humble name: High Volume Low Speed Fan Company. Wish we could have seen the marketing meeting leading up to the changeover.

o

Favorite This
Q
2

Comment

Comments

Fanny the Donkey

16 years ago

Z

Z

Reply

Thanks for the kind words about our fans and our style. We take being Big Asses very seriously.

If you send me an email to fanny@bigassfans.com with your mailing address I'll be glad to send some Big Ass Fans swag your way.

Most ASSuredly,

Fanny the Donkey
Official spokesequine
Big Ass Fans
!Report as spam
Lloyd Alter

16 years ago

Z

Z

Reply

I wrote about this two years ago
(Big Ass Fans: Great idea, Dumb Name) and boy did I take a lot of abuse, including "The name is fun, catching and descriptive. Anyone who takes "offense" is being a total prude. Not to mention that there is nothing wrong with either bums or donkeys." It appears to work for them and they are very nice people, even sent me a T-shirt and a hat that I am too embarrassed to wear.
!Report as spam