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Detroit Auto Show Report 3: Lexus Exhibit

By mike@burnlab - January 15, 2008

in Events

Disappointingly, there aren't many new exhibits at the show this year. (I'm usually more interested in the architecture than the cars.) Lexus however has an all new booth - by far their best yet and one of the most well executed at the show.

Designed by Mark Lawrence of the George P. Johnson Company, Lexus' new exhibit combines highly refined materials and strong organizational qualities. Much of exhibit design is marketing through architecture, and this stand speaks very well for the brand. Abundant use of stainless steel and glass is paired with stone and wood, reflecting Lexus' design philosophy of technology balanced with humanity.

Although there is a touch of Japanese influence in the design, it looks more toward a global definition of luxury than Infiniti, who has very successfully embraced its cultural heritage in recent years to establish itself as more of a cult brand. Less than 20 years on, both companies have found strong and distinct identities in a market segment dominated by some of the most recognizable names in the world.

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jessica miller

16 years ago

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I was wondering if you saw the acura booth? Did you see that cool wall they had that looked almost like a metal basket weave. I know it's not metal, but what is that material it's made of? Do you know?
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dna

17 years ago

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Thank you SO much for covering the exhibit design on a trade show. As a novice exhibit designer (currently trying to design a both for Salone without having ever been there), I can't believe how myopic all the photos galleries on this site are, focusing close up on products and object and never getting an idea of the literal "bigger picture"

nice one, cheers!
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