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Jaga, the radiator factory
Jaga is a 45-year old factory of radiators in Eastern Belgium, which reinvented itself entirely and is now a seller of "warmth" rather than just a maker of radiators.
Under the visionary leadership of its eccentric director Jan Kriekels, an anthropologist by training, Jaga has embraced experience design, core values of arts, creativity and sustainability, and a radical choice for user-driven co-creation.
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Cheers!!!
Luisa (Mexico)