?????Conventional thinking: To protect delicate goods in a bag, use foam padding.

Unconventional thinking: To protect delicate goods in a bag, make the bag inflatable.

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Product design firm Imagination Farm USA, formed by Italian designers ?Enrica Vagliani Gray and Max Mellano, devised the latter approach for their Capsul4 bag. Rather than going the traditional route of using ballistic nylon and foam inserts, the duo created their bag from TPU (thermoplastic polyurethane) panels connected via high frequency welding, and reinforced with CSPE (chrolorosulfonated polyethylene, essentially synthetic rubber). Their bag is not only watertight, but can be inflated to add what they reckon is an unparalleled level of protection.

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?And it floats, for those of you engaged in water-based activities:

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The Capsul4 comes in both camera and backpack varieties, with optional interior capsules--also waterproof--that you can add to maximize organization. It's already been successfully Kickstarted, but there are still 33 days left in the campaign.?

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