This week the MoMA opened The Value of Good Design, an exhibition that examines the titular subject by looking backwards to look forwards:
"Is there art in a broomstick? Yes, says Manhattan's Museum of Modern Art, if it is designed both for usefulness and good looks." This quote, from a 1953 Time magazine review of one of MoMA's mid-century Good Design exhibitions, gets to the heart of a question the Museum has been asking since its inception: What is good design and how can it enhance everyday life?
Featuring objects from domestic furnishings and appliances to ceramics, glass, electronics, transport design, sporting goods, toys, and graphics, The Value of Good Design explores the democratizing potential of design, beginning with MoMA's Good Design initiatives from the late 1930s through the 1950s, which championed well-designed, affordable contemporary products.
The exhibition also raises questions about what Good Design might mean today, and whether values from mid-century can be translated and redefined for a 21st-century audience. Visitors are invited to judge for themselves by trying out a few "good design" classics still in production, and exploring how, through its design stores, MoMA continues to incubate new products and ideas in an international marketplace.
The promotional video makes good use of archival footage:
The Value of Good Design runs until June 15th, 2019.
Title image: Installation view, The Value of Good Design at The Museum of Modern Art, New York (February 10–June 15, 2019). Digital image © 2019 The Museum of Modern Art, New York. Photo: John Wronn
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