Missed the 2018 Core77 Conference, "Now What? Launching and Growing Your Creative Business?" No worries! We're rolling out videos of the morning speakers over the next week to fill you in.

Many designers follow a traditional design process, where final designs are sent to a factory after they've gone through the prototyping process. Jamie Wolfond and his brand Good Thing, however, choose to put an emphasis on specific materials and production methods at the beginning of the design process, working with factories, manufacturers and outside designers to bring unexpected twists on classic home items to life. In this talk, Jamie delves into this method of "backwards design," explaining how it works and how it fits within Good Thing's unique business model.

Watch more from the 2018 Core77 Conference:

Carly Ayres and Pedro Sanches of HAWRAF

Joseph Guerra and Sina Sohrab of Visibility Studio

Alexis Houssou of Hardware Club

Kyle Hoff and Alex O'Dell of Floyd