What's more interesting: To hear the statistics about a particular object, or to hear about how that object fits into someone's life? For engineers it's probably the former, for designers, the latter.
Kevin Costner is perhaps more design-minded. He's got a pretty bad-ass customized Toyota Tundra that he uses on his ranch, and when Toyota caught wind of it, they smelled an opportunity for a promotional video. "Toyota asked me if I'd be willing to talk about [the truck]," Costner says. "And I wasn't as inclined to talk about it, as more maybe to show how it works in my life." So that's what he did with this show-and-tell video:
Yes, I know, some of you gearhead nerds want to read about his WARN winches, Fox coilovers, Nitto Ridge Grappler tires et cetera. Toyota Cruisers & Trucks has an article will all of the build details here.
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
Please enter your email and we will send an email to reset your password.
Comments
"Statistics about an object"? If that means specifications, numbers, technical information etc. then, in the case of cars, I believe that they are a very big part of a decision for most people.
My F250 Superduty has chunks of Tacoma coming out in it's stool.
Easy man, the Taco is a fine vehicle.
Future Tacoma plans right there.