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Music videos for architects

By Rain Noe - November 23, 2007

in Object Culture

Japanese motion graphics firm Groovisions took an architectural drafting convention, axonometric drawings, and used it to create music videos for musician Halfby. (They've also done plan-view and elevation-view music videos for clients as diverse as Nike and Cornelius, but we like the axonometric the best.) The video contains the best elements of Japanese creativity: it's simple but precise, fun, and silly in a good way.

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