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Lincoln Bringing Back Suicide Doors for the Continental
…with a super-thick B-pillar and a high price tag
Admittedly, from a marketing perspective "suicide doors" is not a desirable name for a product feature. But it is one that people go gaga over, particularly if they're fans of Lincoln's 1960s Continental. Having rear doors that open the "wrong" way may or may not improve ingress and egress, but they're nifty and eye-catching.
Well, the other day Lincoln Tweeted this photo:
— Lincoln Motor Company (@LincolnMotorCo) December 13, 2018 ">After letting it stir fans into a frenzy for a few days, they've now announced that they're bringing suicide doors back--albeit in very limited numbers. Their 2019 Lincoln Continental Coach Edition, which will only comprise 80 units, has rear doors with rear-mounted hinges that open 90 degrees.
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Enter a caption (optional)Purists may be put off by the super beefy B-pillar that serves modern safety standards; the B-pillar on the '60s units was so thin and paltry, I always wondered if it conferred any structural safety at all.
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Enter a caption (optional)The price tag for these Coach Editions is said to be six figures.
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Comments
This is just lazy and stupid. Other manufactures have managed to remove the B-pillar, and especially on a luxury car you'd expect more. But seriously, the blank rear quarter window is for me the clearest example this is a low-investment, purely marketing-driven effort. This is worse than what you see on a 10-year old KIA Rio.