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Lego is Crowdfunding Lego Forma for Grown-Ups

A new forma recreation?

By Rain Noe - November 6, 2018

in Toy

Plenty of adults, like this architect, love Legos. But the Danish toy giant is making a bid to attract more grown-ups to their products with Lego Forma, a new line of "mechanical models [that] are cleverly designed but simple to assemble."

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"Sturdy rods and parts combine with customizable skins to create a joyful creative challenge. Taking design cues from nature, LEGO FORMA incorporates life-like movement, colors, and patterns."

To dip their foot into the pool before diving in, the company is holding a crowdfunding campaign on IndieGogo for the first Forma products:

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It looks like their gamble has paid off; at press time they were 1,132% funded, with two days left in the campaign.

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Martyn Billings

6 years ago

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Whilst I love the product and love Lego, I can't help but feel that this goes against the spirit of crowd funding. Surely a multi national billion dollar brand would have the right resources to research, test and bring something like this to market.

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- Brad Johnson
  
  Martyn Billings
  
  6 years ago
  
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  I've seen other large companies go the same route. You can't really fault them though. Crowd funding is a really inexpensive low risk way to test a new product category. It also comes with free marketing via blogs like Core77 and others.
  
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Anthony Towers

6 years ago

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I suppose they are trying to appeal to the people that think Lego is a child’s toy. I’m 44, I love Lego!

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amunta nul

6 years ago

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Are they rebranding Technic? Are they using crowdfunding as a marketing platform? So long, and thanks for all the fish.

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