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Why Jaguar's Designers Are Adding Googly Eyes to Autonomous Vehicles
For a pedestrian, "It's second-nature to glance at the driver of the approaching vehicle before stepping into the road," says Pete Bennett, Jaguar Land Rover's Future Mobility Research Manager. So understandably, even if you've got the light, you may be hesitant to cross the road if you see that a waiting car has no driver behind the wheel at all. That's why JLR's designers have added the following feature to a series of test vehicles at a facility in Coventry:
Enter a caption (optional)"The intelligent pods [are] run autonomously on a fabricated street scene in Coventry, while the behaviour of pedestrians is analysed as they wait to cross the road. The 'eyes' have been devised by a team of advanced engineers, working in Jaguar Land Rover's Future Mobility division. The pods seek out the pedestrian - appearing to 'look' directly at them - signalling to road users that it has identified them, and intends to take avoiding action."
I think the next step should be to sign a licensing deal with Pixar.
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all I see is this
WHY SO SAD PAL!? ^^
Exactly 😅
These eyes seem like a very literal and tacked on after thought. I think that conceptually making the vehicle have a persona is a good thing. It should be friendly and reliable feeling... but this vehicle doesn't look friendly at all. It looks rather technical and architectural with somewhat chaotic graphics. The super literal eyes have a visual cognitive dissonance with the rest of it. The entire design needs to feel friendly yet futuristic in my opinion.
Good point on it looking too irregular. However, I think the point of making it as comically obvious as possible was to create a baseline, a proof of concept for the idea of recognition between human and autonomous vehicle, for the future optimization's foundation.
I think putting the brake lights on the front of the car should pretty much do it. When you live in a city with two, three, or four lanes of cars are on the road - you're not connecting with each driver's eyes. If you see their brake lights, instead of the green "go" lights, that'd probably make you feel fairly safe, right?
"The 'eyes' have been devised by a team of advanced engineers..." please introduce your engineers to some designers. At least one. Allow them to collaborate before you publicly release this stuff.
everything about this, aside from the basic concept of an AV acknowledging pedestrians, is terrible.
Either googly eyes, or have it look at you with the Cylon death stare:
So Disney predicted future autonomous transportation features! Communication through light seems efficient and not so obnoxious as those eyes. Seriously, new scenarios/products like this opens interesting gaps to be filled with design. In 15 years it's gonna be fun to see all the iterations applied.