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Japanese Company Cracks Problem of How to Order Perfectly Fitting Clothes Online

They've made at-home bodyscanning cheap and easy, if somewhat embarrassing

By Rain Noe - September 3, 2018

in Fashion Design

Clothing retailers would love for you to buy their threads online, cutting out the costly brick-and-mortar middleman. But there's been no digital equivalent of a fitting room, so companies take losses by offering liberal return policies; your average consumer will order two or three of the same garment in different sizes, returning the ones that don't fit--at the company's expense.

To solve this, a Japanese company called Start Today has designed a piece of clothing that they'll send to you for free, and which you're never meant to wear in public. Their Zozosuit is a black, tight-fitting full body suit covered in 350 white markers.

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Put it on, and slowly rotate in place while a non-judgmental friend snaps photos with a smartphone. The company's algorithm then turns those images into an accurate 3D scan of your body, allowing you to order precisely-fitting clothes from one of Start Today's "Zozotown" e-commerce platform, which encompasses about 6,400 clothing brands.

It's a clever idea, and the Zozosuits only cost the company $9 to make. You'd just better pray that no one hacks your phone and releases those images of you spinning around while dressed like Andy Serkis.

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Dave Cannon

6 years ago

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So I should stick out my stomach during scanning? Lord knows I can't suck in all day.

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Phil Warren

6 years ago

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I have also used the MTailor iPhone app and found it to be far from accurate in fact i have had shirts made 3 times with zero success. Hopefully this software is much better.

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Marshall Dean

6 years ago

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I kind of just want to wear the suit.

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Steve Caruso

6 years ago

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I've been ordering shirts and pants from MTailor (iPhone app), which does something similar just by using your phone propped up on the floor at a specific angle. It works surprisingly well and doesn't require a suit!

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