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Volkswagen's Spektrum Program Offers a Whopping 40 Different Color Options

40vergnügen

By Rain Noe - August 17, 2018

in Cars

This is my car. There are many others like it but this one is mine.

Following my "A Designer Buying a Car" saga, yes, I purchased a 2018 Volkswagen Golf Alltrack. I've logged 2,500 miles and am super happy with it--except the color; I wanted it in silver, but VW doesn't offer it, so I went with this dark grey.

The Alltrack is only offered in seven fairly boring colors, because us station wagon buyers are a bunch of squares. But folks who purchase VW's sporty hot hatch, the Golf R, are a lot more image-conscious…

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…so Volkswagen has made the seemingly crazy decision to offer the 2019 Golf R in 40 different colors:

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Their color initiative is called the Spektrum Program, and some of the colors are classics: The "Viper Green Metallic" is from the third-generation Europe-market Scirocco; the "Mars Red" graced the first-generation GTI; and the "Ginster Yellow" last draped the 1997 Driver's Edition GTI.

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A builder tool will soon be added to www.vw.com, where customers can test out all 40 different colors, manipulating the vehicle with a 360-degree colorizer. Also on its way to all dealership showrooms is a color sample kit, which will allow customers to view each of the 40 colors duplicated on paint shop-quality color cards. To order, customers should visit their local dealer. After submitting an order, the build and delivery time is approximately two to four months.

Price tag: $2,500. Which makes me wonder: Is that cheaper or more expensive than taking it to a custom paint shop?

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Donald Jones

6 years ago

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For 40K plus they better offer more colors.

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Michael DiTullo

6 years ago

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This is so frustrating, but awesome. As a VW Golf R buyer who actually did an orange venial wrap.... Yes, a wrap costa about 1/3 of a high quality paint job, but they also only last about 2 years and have other limitations like prolonged sun exposure.

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Ed Blankenship

6 years ago

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You could go get a vinyl wrap since that's the new hotness in custom car coloring and then you'd have whatever color you want. I assume that has to be a cheaper option than paint. Any paint shop would likely need to strip (at the very least sand), prime and paint your car even if it's brand new. Definitely not cheap. Perhaps an auto painter can correct me if I'm wrong.

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