This year marks Ikea's 75th year in business, and to celebrate the company is dusting off old blueprints and reviving some designs from the past. The plan is to re-release selected pieces from three eras--the 1950s-'60s, '70s-'80s and '90s-'00s--and produce them in a limited quality in a line they're calling Gratulera.
"Each launch is very different," says Ikea Sweden Creative Leader Karin Gustavsson, "signifying its time period; from dark woods with a classic expression, to a very playful style with strong colors, and then to a more minimal look with natural light woods and graphic colors." Thus far they're only releasing teaser images of what will be on offer for each era:
The plan is to start rolling them out shortly, on a schedule: This month the 1950s pieces will appear, with the '70s and '90s designs coming out in October and December, respectively.
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Ikea products from the 60s and 70s are of quality unrecognisable in the product of today. contemporary Ikea products are made from cheap materials, I assume so customers are forced to consume and replace the product within a few years.