Let's preface this post by acknowledging the lack of compelling product design programming here in the US of A. Within the sea of home decorating and wacky invention shows must be a small pocket for something like Fuji Television's "New Design Paradise" where designers are invited to reinterpret commonplace objects. Sigh. Ross McBride of Normal remixed the match with Match Tree, which points to the actual tree that is vital to the process of producing matches. As the user rips of "branches" to light any number of things, the tree is slowly reduced to nothing but a stump, literally symbolizing the raw material-to-product progression. It sits in a "planter" that also acts as an ashtray, match strike, and place to discard used branches/matches.

thanks scott!